Client ContactAdam ParkerLissted +44 (0)7967 357559 adam@lissted.com |
Newcastle upon Tyne, UK – 23rd October 2017 - Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole. The disparity was due to a combination of four main factors (relative importance in brackets): Demographics (37 per cent) – there are more male UK politics journalists on Twitter and male influencers are in the majority within the wider UK Politics Twitter community. In both cases the ratio was estimated to be approximately 5:3. Following preference (12 per cent) – both male and female Twitter influencers were more likely to follow male journalists than female. Even after adjusting for demographics the ratio was 57:43 overall with male influencers exhibiting a slightly greater preference of 58:42 and female influencers slightly lower at 53:47. Tweet volume (13 per cent) – the male journalist population tweet approximately 1.23 times more frequently on average than female journalists giving them more opportunity for retweets to occur. Retweet preference (39 per cent) – both male and female Twitter influencers (and Twitter users as a whole) were more likely to retweet male journalists than female. Even after adjusting for the previous three factors the ratios were – Overall 67:33, Male Influencers 68:32, Female Influencers 65:35. The PoliticsUKTD study was based on over 3 million tweets by influential Twitter users between 18th April 2017 and 7th June 2017. These tweets included retweets and replies to over 200,000 other accounts. Lissted carried out this latest research to establish why this all male top 10 had been observed. The analysis demonstrates the validity of this finding, indicating there is an observable glass ceiling effect when ranking the influence of female UK politics journalists. Other findings within the research included:
Commenting on the research Adam Parker, Founder of Lissted, said “The research shows that Twitter conversation in relation to UK Politics potentially suffers from a significant degree of bias in favour of the opinions and reporting of male journalists. As Twitter can often be a source of stories and commentary for the wider media, this may also impact wider political coverage and discourse in general.” The research focussed on the retweeting and following behaviour of influencers, due to their disproportionate ability to amplify voices on Twitter. For example the analysis estimates, a shift of 17 per cent in the retweet ratio of the 1,076 (one in ten) influencers who were most active retweeters, and had an adjusted male:female retweet ratio of 50 per cent or more, would have resulted in a 44 per cent improvement in the relative amplification of female journalists. Adam Parker continued: “A more mindful approach to retweeting by a relatively small number of influencers could have a considerable impact on the relative gender balance of political conversation on Twitter. It was interesting to note the heavily male biased retweet ratio of some of those who were most vocal in their response to the all-male top 10. This may indicate a lack of mindfulness about their own behaviour in this regard.” Data and work performed Journalist populations: 518 male journalists and 311 female journalists identified based on a combination of appearance in the GE2017 analysis; crowdsourced suggestions and Lissted’s database of 4 million influencers. Tweets identified: 62,192 tweets by the journalists selected for the analysis based on having been retweeted at least once by one of the tens of thousands of influencers tracked by Lissted. These tweets were retweeted 198,798 times by 10,774 influencers and retweeted or liked over 17 million times by Twitter users as a whole. Follower relationship analysis: based on a sample of the most active retweeting influencers. Notes: Gender classification: influencer gender identified based on a combination of name and/or manual verification. Ends About Lissted Lissted’s Tweetsdistilled application is a publicly accessible real-time Twitter filtering system. The Twitter accounts it populates are followed by many top influencers and have been described as “the smartest way to curate Twitter”.
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MultimediaImagesComparative Gender Analysis GE2017 Summary Graphic Surprise generated by a finding in Lissted’s UK General Election 2017 Twitter Influencer analysis Glass ceiling effect when ranking the influence of female UK politics journalists Related LinksLissted homepageComparative Analysis of Gender on Twitter in relation to UK Politics Journalists Recent Releases for RealWire LtdFemale UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research ConfirmsRealWire partners with PR and media solutions provider Vuelio RealWire announces appointment of Emily Gosling as Managing Director The new Lissted helps you discover who has real clout RealWire announced as the Education programme sponsor at The Public Relations Show |